ARRI will support the Canadian Society of Cinematographers‘ “The future calls me” campaign with a contribution of CA$300,000.
Launched in November, the $3.75 million campaign will support a nationwide program of outreach, education, internships and online education for emerging filmmakers with the goal of breaking down the barriers marginalized communities face to access jobs in the film and television industry.
The campaign has already received support from industry, government and philanthropic funders. More than half of the goal has been pledged so far. ARRI’s partnership with CSC will consist of a cash contribution combined with advancing technology efforts and providing state-of-the-art equipment for use in virtual production training.
“ARRI wants to ensure equal access to the technology that will dominate the future of the industry,” said Glenn KennelPresident and CEO of ARRI Inc. “We look forward to partnering with members of the Society of Canadian Cinematographers who understand the specific training required to work on advanced virtual production sets and are uniquely positioned to develop a series of state-of-the-art workshops that can be delivered across the country in person and around the world online.
“From silencers to talkies, from black and white to Technicolor, from hand-painted sets to CGI, this industry has been driven by innovation,” says Paul Bronfman, chair of “The Future is Calling” campaign, which recognizes that the technology used by filmmakers is developing at a rapid pace. “We are delighted that ARRI is making a meaningful contribution to ensuring that emerging and current cinematographers have access to virtual production learning.
“We can see the CSC is on the move in Canada and understand that all of the work they do can benefit emerging filmmakers around the world,” added Kennel. “We are happy to be able to support these efforts.”
ARRI is a leading designer and manufacturer of camera and lighting systems as well as system solutions for the film, broadcast and media industries, with a global distribution and service network. Its portfolio includes digital cameras, lenses, camera accessories, archival technology, lamp heads and lighting accessories. In addition to offering exclusive technologies, ARRI Rental’s first-class services and equipment provide camera, lighting and grip packages to professional productions around the world. ARRI engineers and their contributions to the industry have been recognized with 19 Scientific and Technical Oscars.
The Society of Canadian Cinematographers is a non-profit organization founded in 1957 to promote the art and craft of film and imaging professionals at all levels. CSC members are involved in the production of feature films, documentaries, television series, specials and commercials. CSC is the governing body that accredits Canada’s most accomplished cinematographers. CSC’s mandate supports a comprehensive program of training, education, mentorship and dissemination of the latest technical and product information. Its current strategic priority is to remove barriers to employment for Black, Indigenous, People of Color, women and LGBTQ+ communities, increase diversity in the industry and provide access to creative jobs. and well paid.