How benevolence for a liveable society guides Positif’s business practice
KBM Goodwill Co., Ltd. unveiled its new mission to make Thailand a “livable society” driven by positivity, generosity and the desire to help each other, to create happiness for all, through its Positif brand.
The company believes that when “Everyone has their own values”, society as a whole can live happily. With this in mind, the company has taken 1% of sales from all channels to support the Dharma Nam Thai Foundation project to help children, the elderly, the disabled and the disadvantaged in society.
Ms. Preyanee Kongboonma, Executive Vice President of KBM Goodwill, Co., Ltd. stated that the company’s benevolence towards the company also reflects its approach to research and development of products under the Positive brand, which prioritizes the quality of its raw materials, production process and respect for the environment. Positif brand products are all made and imported from Japan. In the future, the company is open to the selection of high-quality raw materials from all over the world to provide the best products to consumers.
Mr Prasong Rungsmaithong, Executive Director of KBM Goodwill Co., Ltd., stressed that the company’s commitment to developing high-quality products to deliver the best to consumers is the key to building the Positive brand. The company wishes to transmit good physical and mental health to everyone through the “It’s Real You!” Program. ” slogan. The message seeks to make people aware of their own values and to provide positive energy to everyone in society. The company also created a song called “It’s Real You!” to communicate this idea. The song was sung by “Pimrypie” and was released as a music video on December 16, 2021, which has so far received over 800,000 views.
In addition, the company also communicated the idea via the television program titled Positif Sunday. Aired every Sunday on Amarin TV HD Channel 34 at 4:25 p.m., the program is a collaboration between Le Positif and Amarin TV to inspire viewers to overcome various obstacles and issues in their lives. This program has Boy Sincharoen, a good-humored member of the Sincharoen Brothers group, as MC. In addition, there is a TV show called “Jaan Ni Dee Jung Health Me Dish”, another collaboration with Amarin TV, which airs every Saturday at 2:20 pm. up to 70% of good health stems from good nutrition. The program is led by three personalities – Assoc. Professor Dr Kornpat Mayurasakorn from Siriraj Hospital; Angkana Panyanoi, alias Ang Khon Plaeng Rang; and Samita Thanasopon, aka Chef Namtoey, from Chikalicious.
Ms. Romchat Tongpunoi, Managing Director of KBM Goodwill Co. Ltd., noted that Positif products are now available in two lines, skin care products and dietary supplements. This year, the company plans to launch new products continuously to create diversity and further meet the needs of consumers. Currently, the skin care group has 15 items, including facial cleansers, facials, and sunscreens. Among them, Positif Phyto Crystal Purifying Cleansing Oil, the innovative warm cleansing oil for the face extracted from 100% avocado combining the value of royal jelly, and Phyto Complex 8 which is extracted from eight plants found in Japan. Food supplements, which are 100% produced and imported from Japan, are made up of three categories: collagen, lycopene and flaxseed oil. For example, Positif Collagen contains collagen, peptides and marine collagen, hydrolyzed and extracts from sea fish combined with vitamins C and B2 in one tablet. This product is good for the joints, skin, hair and nails.
Ms Romchat added that this year the company will strengthen its distribution channels by increasing the number of resellers from 300 to 1,000. Last year the company focused on distribution through online channels and platforms. social commerce, including Line, Facebook, IG as well as Shopee, Lazada, Konvy, Shop24 and King Power. In 2022, the company aims to grow its business both online and offline. “Online, we want to penetrate all channels, especially those related to the healthcare sector to create opportunities for consumers to access Positive products as easily and conveniently as possible.”
The company will also look to strengthen its offline channels such as pharmacies and healthcare facilities. In addition, the company hopes to expand its number of dealers through Dropship to provide opportunities for those who want to start their own business.
Using the Dropship format, representatives will be able to receive advice from the company, with advice on strategies and sales methods as if they were employees of the company.
Training will also be made available to help them achieve their goals as quickly as possible.
“We are looking for partners with expertise in the field and seeing the importance of giving and transmitting to come together to do business in order to make our country a liveable society, jointly building a business to grow and share with society. “, concluded Ms. Romchat. .
