Cadillac and Driven Society team up for another evening of fashion and camaraderie

Tyrell G / @ unscriptedmoments

For decades, Cadillac has been a staple in the black community. Not only through its elegant automobiles, but also through its countless initiatives that advance true diversity and inclusion as well as equity. One such initiative includes a partnership with Driven Society, a four-year brand that uplifts black creatives across the country.

“Directed company is a cultural marketing agency and a social impact business, ”agency founder Travis Weekes told ESSENCE. “We built our own ecosystem here and we created a platform that originally hosted events, showcasing music and artists. Through our agency side, we create brand partnerships and create cultural marketing strategies for the brands we work with. So we work with HBO, Moet Hennessy and of course Cadillac is a major partner with our Driven Ones dinner. This dinner specifically shines a light on innovators, thinkers and creators and simply lets them know that we are grateful for the impact they are having in the world. We want to take a moment to celebrate your trip.

This year’s winners included: Nigeria Ealey, Designer and co-founder of Tier, Alex tyree, Founder Feel The Space & Director of Creative Strategy Spike DDB, Quiana Parks, DJ, visual artist and creative director, Does thomas, founder of Rec Philly, Carlton Yait, Designer and Founder of Yaito LLC, Kenji Summers, Entrepreneur & Host, Nzingah Prescod, Olympic fencer and world champion, Tiffany J, Founder of Modern Blk Girl, Goldie harris, Artist Marketing and Promotion Marketing, United Masters, Sidnee Michelle, journalist and Bryant Jacques, A&R from Polo Grounds Music.