CHICAGO, August 24, 2022 /PRNewswire/ — Fresh content companya Chicagosocial media management company based alongside its client PEAK Auto, released a new YouTube spot “Rumble in the Ozarks“featuring the top influencers in the automotive industry, including Emily Reeves, Derek Bieriand Alex Taylor. The Self-Sponsored PEAK Custom Video features exclusive challenges among runners and is part of a series of fan-favorite branded content by Fresh Content Society and PEAK.
“For a brand like PEAK Auto, we have to think outside the box when developing social content,” said Scott Emalfarb, CEO and Founder of Fresh Content Society. “While aftermarket car care products may not seem like the ingredients for viral social content, it’s about providing entertainment, building brand equity, and connecting with customers in a way authentic. We’ve found that long-form content like Rumble In The Ozarks creates value for both the brand and the consumer.”
In its first day after launch, Rumble In The Ozarks garnered over 355K YouTube impressions and 98% positive sentiment, with over 400,000 views of additional pre-race content on PEAK Auto’s social media. In a world increasingly driven by paid media, Fresh Content Society specializes in organic social media views, impressions and engagements.
The video campaign was amplified through social content on PEAK Auto’s channels, external social posts from self-influencers, a TikTok live stream and on-the-ground activation during MotorTrend Roadkill Nights.
Throughout the partnership between Fresh Content Society and PEAK Auto, the agency has developed a social-focused strategy to grow PEAK’s social following at scale, achieving a 2,000% increase in TikTok following for the brand with more than 13,000,000 impressions and more than 2,000,000 interactions.
Emalfarb said: “It’s been an incredible journey to see the social fanbase we’ve developed for such a niche industry segment. It shows there’s an appetite for just about any content. , it’s about finding the right way to communicate and connect with your audience.”
For more information, please visit Fresh Content Society’s website.
About Fresh Content Society
Fresh Content Society (FCS) is an award-winning company Chicagosocial media management company based with 10 full-time social media professionals. Since 2014, Fresh Content Society has been keeping track of what tends to drive customer success. For more information, please visit: https://freshcontentsociety.com.
View original content to download multimedia: https://www.prnewswire.com/news-releases/chicago-social-media-agency-fresh-content-society-and-peak-auto-feature-top-auto-influencers -in -new-campaign-youtube-rumble-in-the-ozarks-301610370.html
SOURCE Fresh Content Society