Society management

SOPA)/Thoughtful Media Group Collaborates with Magnite to Build Retail Media Network in Southeast Asia

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Thoughtful Media Group launches its first regional omnichannel advertising network in Southeast Asia, enabling advertisers to deliver targeted content, messages and experiences to one of the largest and most popular online consumer and merchant populations. most concentrated in the world
– Thoughtful Media Group Inc and Magnite. Inc, Collaborate to Launch TMG Media Network, a Cross-Platform, Omnichannel Advertising Solution for Global and Regional Brand Advertisers
– TMG Media Network offers advertisers access to influencer content creation, first-party e-commerce data and social commerce opportunities at scale

SINGAPORE, October 27, 2022 – (ACN Newswire) – Thoughtful Media Group Inc (“Thoughtful Media Group” or “TMG”), the Thailand-based digital advertising arm of Society Pass Incorporated (Nasdaq: SOPA) (“SoPa” or the “ Company”), Southeast Asia’s leading data-driven loyalty and e-commerce ecosystem (“SEA”), today announced a collaboration with Magnite Inc, (NASDAQ: MGNI) (“Magnite”) , the world’s largest independent omnichannel seller. side advertising platform. Magnite is the first sell-side platform connected to the TMG Media Network, a premium cross-platform omnichannel advertising solution for global and regional brand advertisers.

The TMG Media Network provides brand advertisers with consumer exposure in Vietnam, Indonesia, the Philippines, Singapore and Thailand, including the more than 3.3 million registered consumers on SoPa’s ecosystem. The network offers premium inventory spanning its own channels and the wider web, including display, mobile, video, social, and digital signage when fully deployed. For brand advertisers, the TMG Media Network offers an unprecedented combination of scale and personalized media, targeting SEA markets and their combined 650 million people.

Magnite enables programmatic activation and extends demand facilitation for TMG Media Network across its omnichannel inventory. Advertisers and publishers can then activate TMG Media Network data through Magnite, opening up new opportunities to reach audiences at scale across all brand advertising formats.

Dennis Nguyen, President of TMG, said, “We are excited to launch the TMG Media Network, which provides advertisers with access to influencer content creation, highly targeted first-party e-commerce data and large-scale social commerce opportunities. As the leading SEA retail marketing solution, the TMG Media Network incorporates a multi-faceted, data-driven approach to audience reach, engagement and conversion that delivers a more impactful brand and consumer. well positioned to power the region’s leading media and advertising network with end-to-end content, data and supply solutions.”

Gavin Buxton, Managing Director, Asia at Magnite, said, “We are thrilled to be working with one of Southeast Asia’s most innovative brands and platforms to drive meaningful growth through content, data and revolutionary technology. scaling impactful multi-channel experiences shapes how consumers engage and interact with brands.”

About Thoughtful Media Group Inc.

Founded in 2010 and acquired by Society Pass Inc in 2022, Thoughtful Media Group Inc is a premium cross-platform advertising (“MPN”) / social media platform focused on social commerce and based in Bangkok, serving the SEA countries of Vietnam . , Indonesia, Philippines, Singapore and Thailand.

About Society Pass Inc.

Founded in 2018 as a digital-focused data marketing and loyalty ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for over 80% of SEA population, and with offices located in Angeles, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused e-commerce holding company that operates 6 interconnected verticals (Loyalty, Digital Media, Travel, Telecom, Lifestyle and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories to through the SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the symbol SOPA in November 2021. SOPA shares were added to the Russell 2000 Index in December 2021.

SoPa acquires fast-growing e-commerce businesses and expands its user base through a robust ecosystem of products and services. SoPa integrates these complementary activities through its Society Pass loyalty platform and the circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to be launched on a large scale in early 2023. Members of the Society Pass loyalty program earn and redeem Society Points and receive personalized promotions based on SoPa’s data capabilities and understanding of consumer buying behavior. SoPa has over 3.3 million registered consumers and over 205,000 registered merchants and brands. It has invested over 2 years in building a proprietary IT architecture to scale and effectively support its consumers, merchants and acquisitions.

Society Pass leverages technology to tailor a more personalized experience for customers in the buying journey and to transform the entire retail value chain into SEA. SoPa operates Thoughtful Media Group, a Thailand-based premium multi-platform digital video network focused on social commerce; NusaTrip, a leading online travel agency based in Indonesia; Gorilla Networks, a Singapore-based, Web3-enabled mobile blockchain network operator; Leflair.com, the first lifestyle e-commerce platform in Vietnam; Pushkart.ph, a popular grocery delivery company in the Philippines; Handycart.vn, a leading Vietnam-based online restaurant delivery service; and Mangan, a leading local restaurant delivery service in the Philippines. For more information, please visit: http://thesocietypass.com/.

About Magnite, Inc.

We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s largest agencies and brands trust our platform to access high-quality, brand-safe ad inventory and execute billions of ad transactions every month. Rooted in bustling New York City, sunny Los Angeles, Denver, historic London and Sydney, Magnite has offices in North America, EMEA, LATAM and APAC.

Caution Regarding Forward-Looking Statements

This press release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, insofar as they relate to us or our management team, identify forward-looking statements. These forward-looking statements are based on the beliefs of management, as well as assumptions made by the management of the Company and information currently available to them. Actual results could differ materially from those contemplated by the forward-looking statements due to certain factors detailed in the Company’s filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the Company’s control, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the IPO of the Company filed with the SEC. The Company assumes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

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