New York, New York State – Spritz Society, the rapidly growing line of sparkling cocktails focused on modernizing the classic spritz, announced the hiring of Steven Taylor as Executive Vice President of Strategy and Joseph Resha as Vice President of supply chain and operations, as the four-month brand expands distribution and partnerships, projecting 100,000 cases over the next year.
Taylor will lead the company’s financial activities and growth strategies and will report to CEO, Ben Soffer. Resha will lead supply chain efforts as the brand expands into retail and wholesale, reporting to President Jake Lewin. The addition of Taylor and Resha marks the first significant hires for the company.
“We are delighted to add seasoned executives to our team who will help us take the Spritz Society to the next level,” said Ben Soffer, Founder and CEO of Spritz Society. “As the brand continues to grow and as we prepare to roll it out in stores and new markets, Steven and Joe will be key players in our continued success. “
Taylor brings nearly 20 years of beverage industry experience to his new role, including over 13 years in leadership and management roles at Southern Glazer’s Wine and Spirits. There he led the corporate relations with Ste. Michelle Wine Estates (SMWE) and Stoli Group USA, driving growth in value and millions in revenue for the brands. During his tenure at Southern Glazer’s Wine and Spirits, Taylor also managed the Constellation Brands portfolio, where he led the team in growing the company’s distribution goals and gross margin.
“I am delighted to join the Spritz Society team and help this brand continue to build on the impressive momentum it has been able to generate in just four short months,” said Taylor. “The passion, hunger and drive of the team is unparalleled and I look forward to taking Spritz Society to new heights.. “
Joseph Resha, who will also serve as Vice President of Supply Chain and Operations, will also join the Spritz Society team. Resha joins Spritz Society after seven years at Russian Standard Vodka as vice president of supply chain and operations, where he led the company with over $ 100 million in sales across three brands and 12 references. Resha also worked for industry giants Henriot, Diageo and Moet-Hennessy, before her tenure at Russian Standard.
“It has always been important for me to work for brands that I respect and admire and that is why I was delighted to join a team that has the winning combination of a quality product and a desire to succeed” , says Resha. “The quality and taste of Spritz Society supersedes anything that is currently on the market and the founding team has implemented modern and forward thinking methods to bring the product to the world. “
Spritz Society made an impressive debut at the San Francisco International Wine Competition last fall in the Premixed Wine Cocktail category, winning an award for its SKU hero, Grapefruit. Ready-to-Drink Natural Spritz are produced in Sonoma, California using a base of 100% white wine made from grapes harvested in California and original recipes from a world-class mixologist.
About the Spritz Company
Spritz Society is a modern take on the classic spritz, using real wine, real flavors and real ingredients. The beverage company launched in August 2021 and offers convenient sparkling cocktails in four delicious flavors – grapefruit, blood orange, pineapple, and lemon. Made in Sonoma, with 100% real California sparkling wine and infused with natural fruit flavors, each 8.4 oz. can contains 6% ABV and 120 calories. Founded by a team of social media influencers and digital native entrepreneurs, the brand has amassed millions of followers and fans. Learn more at spritzsociety.com and follow @spritz.
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