Society diversity

Unveiling of the new Howard County Autism Society logo

HOWARD COUNTY, MD — A new brand has been unveiled for the Howard County Autism Society as it joins the Autism Society of America, its parent organization. The new yarn logo serves as a symbol for community, strength, equality, diversity, pathways and connection. Autism Society’s unique brand threads represent individuality and unique experiences that are simultaneously interconnected and woven into the greater community.

“We are proud and excited to advance our mission to connect, empowering everyone in the autism community with the resources to live life to the fullest. Our vision is to create a world where everyone in the autism community is connected to the support they need, when they need it. We do this while living our values ​​of dignity, equity, inclusion, diversity and integrity,” the company said.

The brand was developed with input from over 150 members of the autism community, making it a reflection of the autism community. Each element has been designed to create a beautiful functional space to increase access to resources and information.

“The new brand means we can do more to serve our community without visual, auditory or other sensory barriers, and provide more visibility for the diversity of experiences across the spectrum,” the company noted.

Image courtesy of Howard County Autism Society